How is your marketing plan working? Or maybe the better question is:
"Are you working Your Marketing Plan?"
"Are you working Your Marketing Plan?"
Here are a few areas that you should be working on to develop a consistent marketing plan, and implementing on a regular basis. While the list seems long and overwhelming, once you have put your system in place, you can accomplish much of this by devoting just one hour a day to maintain your marketing. If you are wondering where to find help on any of these items - give me a call or drop me an email and I will refer you to some great marketing aids.
- Join Facebook, Twitter, LinkedIn. Frequent regularly!
- Comment on 3-5 posts daily with links to your blog or website.
- Create Facebook page for your business with a custom Welcome page.
- Add video testimonials to your business page.
- Comment on local business pages.
- Update your status daily on your Profile and Business pages.
- Create a ‘365 Things To Do’ Facebook page with events and activities in your area.
- Use software such as Hootsuite.com to post to all social networks at one time.
- Use Twitterlocal.net to connect with local people.
- Send birthday wishes to friends, clients and colleagues.
Leveraging Your Social Capital (the old fashioned way...)
- Send something of value monthly.
- Send hand written birthday and anniversary cards.
- Hold client appreciation event.
- Give seed packets in spring.
- Give free pumpkins at Halloween.
- Give pies at Thanksgiving.
- Send Santa letters
- Hold drawing to get email addresses.
- Send monthly or quarterly market reports.
- Call and ask for referrals quarterly.
- Use a keyword search tool and confirm your keywords and metatags are relevant.
- Offer free IDX home search.
- Offer free listing alerts.
- Offer free market analysis.
- Write about other local businesses on your blog.
- Comment on other local blogs.
- Create niche website or blog.
- Add Facebook Connect to your blog.
- Create ebook and require name and email to download.
- Host a contest with local businesses.
- Post to blog 2-3 times per week using relevant keywords.
- Add links to your social networks.
- Create and upload videos for first-time home buyers, selling a home, short sales, avoiding foreclosure.
Listing Coordination and Marketing
- Add listings and open house dates to all your websites.
- Create virtual/video tours to add to all websites.
- Syndicate listings with use of Postlets.com (free) or similar software.
- Enhance listing on Realtor.com with headlines, text descriptions, video, additional photos, call to action promotion.
- Upload to CraigsList and BackPage weekly.
- Tweet with Tweetlister.com
- Blast email your database.
- Post on your blog 2-3 times per week.
- Add photo album to your Facebook page.
- Add QR codes to all print material.
- Post a video on You Tube.
- Send high quality email birthday and anniversary cards.
- Send weekly/monthly email newsletter.
- Offer free online Webinar for first time buyers, tax credit, short sales, etc.
- Email local Weekend Events tips.
- Email local holiday events.
- Email home maintenance tips.
- Offer raffle or drawing with other local businesses.
- Send local interest rate and financing news.
- Send an invitation to your social networking profiles.
- Ask for testimonials on your social networks.
- Update business cards/stationery/marketing templates with links to your social networking sites.
- Add QR Codes to your business cards, property flyers, newsletters and any other print material.
- Produce a neighborhood newsletter for your town or neighborhood where you live.
- Create business cards or postcards marketing a service or stealth website.
- Sponsor a home buyer workshop.
- Join a local networking group.
- Get involved in the Chamber of Commerce.
- Join Realtor national networks.
- Support a local charity and sponsor a fund raiser.
- Add pages to your website explaining shorts sales and foreclosures.
- Offer a property search for foreclosures/short sales.
- Offer free listing alerts for foreclosures/short sales.
- Offer a free ‘how to avoid foreclosure’ seminar or webinar.
- Direct mail to owners behind on their payments.
- Offer free report – how to avoid foreclosure.
- Offer free report – pros and cons of buying foreclosure.