Wednesday, April 18, 2012

5 Sure Ways to Master Your Facebook Posts

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Before we get to the list - the first thing we have to start with is what you are trying to accomplish by commenting, liking or sharing someone's page or post on Facebook. You see, Social NETWORKING is just like meeting a person in real life. You have to follow the protocol...

Have you ever been at a networking event and someone you either didn't know (or knew just a little bit) and you were talking about, say, the local restaurant down the street.  After one comment about that eatery, they stopped, grabbed their bag and pulled out a brochure and said, “our product is just as good as that restaurant, want to buy it now?”   Doesn’t feel good, does it? 

Or worse, they come over to your house (post on your wall) and spray paint a marketing message about their product on your front door…gasp!

Be Smart - Do it Right
When commenting on someone else's post, you can do three things:
  • you can “like” it – which simply shows the poster that you liked what they posted or
  • you can “comment” – and leave a message
  • you can “share” it – so you can share it to your timeline (profile) or you can share it to someone elses profile
Here's how to do these things right - plus two more tips for mastering your facebook strategy.

One. A Short Word about Liking Posts
Way to dip your toe in, add to the conversation or possibly grow your friends.

Social media marketing opportunities: as you can see, if you are are one of the ones that shows up as “liking” it, you may get someone to click through and ask you to be a friend. What you WILL do is let the poster know you care about what they posted!

Two. A Longer Word about Commenting Posts
 So now you are ready to move onto commenting and ZAP, you seize up, not knowing what to say. Commenting will mean that OTHER people will see what you are saying. SERIOUSLY, you cannot go wrong if you leave a genuine comment about something you have read, seen or watched.
A post comment will show up on THEIR timeline, but not yours very often.  

Social marketing opportunities: you can build relationships by leaving a shorter, more basic comment or possibly add new friends who see how insightful you are because of your comments!

Examples of basic comments (okay, here is a HUGE list of comments I pulled from the facebook, some are mine, some are my friends, modify them to suit your life/industry)
  • I was curious about that as well!
  • Yikes!
  • It’s totally awesome!
  • Aw what a great way to start my day!!
  • ditto!
  • Great seeing you today!!
  • that sounds amazing!
  • Miss You!
  • love the new profile pic!!:)
  • makes for a good weekend!
  • HappYness
More advanced comments
  • LOL..exactly…I don’t read the instructions…they are made to confuse you. I count the pieces and then throw the instructions out..
  • I agree with Suzie…time for a visit to Colorado!!
  • I have heard, more than once, that Marilyn was a size 12! YAY!
  • This will be a great event! Go and have some fun!
  • He did a lot, must have believed what he said.
  • Good photo to put with your ‘Beware of Dog’ sign…looks very convincing!
  • One of the Best books I ever read was “Failing Forward” by John Maxwell. States the same thing:)
 Social media marketing opportunities: this is a way to join the conversation and share something a little more about yourself. Could be that someone who read John Maxwell’s book would like the fellow who posted that comment because they share a mentor. This is a way to build relationships with people who have posted something and which you respond to.

Three.  Sharing Something On YOUR Wall
If you find something SO good that you want to share it with your friends or fans, you can share it to your wall. Because you are posting on your own timeline, it is a free for all! You can comment on it however you wish, and you get extra credit if you use the @ sign to acknowledge the original poster (so I put @Deborah Ward and it made a hyperlink to her profile). 

Social media marketing opportunities: sharing something someone else posted is a GREAT way to gain social capital. This shows that you liked them and their “stuff” enough to share it with your peeps. I share a lot of charity pleas, daddy’s who want people to vote for their kids things and inspirational things. Sharing instead of just copying and posting shows that you recognize where it came from first, as Martha says, a very good thing!

Four.  Sharing (or Posting) To Someone Else’s Wall
DANGER WILL ROBINSON, DANGER! Posting something on someone else’s wall should be done judiciously! This is like going over to their house and sticking a sign in their yard without their permission.  

Social media marketing opportunities: there are NO social media marketing opportunities for sharing on someone else’s wall. That is their world and you should only post things that you think will add to their lives. 

Five. Direct Messaging
This is a little different than commenting, but I think it needs to be addressed. Being able to send whatever you want to another person and no one else will see it is a powerful action. Two things to remember about this:
  • They are not sitting on the Facebook, waiting for you to send them a marketing message
  • They can copy and paste it to anywhere they like so it is not actually private
Direct messaging is not for selling. It is still for growing relationships and starting a conversation. So you could say, “thanks for the great post today, could I share it with my team”. This will open up the door to them asking, a team of who or they will say “sure”! They might ask about your business and what you do.
 

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